Job Title: HORECA Sales Representative (1) 

Department: Commercial

Reports to: B2B Sales Manager

Location: Kigali

Start date: As soon as possible

About Kivu Choice

Kivu Choice is the fastest-growing vertically integrated aquaculture company with the largest hatchery in Rwanda. A fish production operation as well as a growing number of branches to sell the fish throughout the country. Over the next 5 years, our plan is to scale to become the largest and most sustainable protein producer in the country, producing and distributing over 50 million fish meals per year across Rwanda, DRC, and Burundi.

About the Role

The HORECA Sales Representative is responsible for identifying, developing, and expanding business opportunities within the Hospitality, Restaurants, and Catering (HORECA), Bars and Supermarkets sector. The role focuses on building and strengthening relationships with key clients, generating new leads, and promoting the company’s products and services to increase market share. The sales developer will work closely with the sales and marketing teams to design targeted strategies that align with overall business objectives and drive growth in the HORECA channel.

Key Responsibilities:

• Identify and develop new business opportunities within the HORECA sector to achieve sales growth.
• Build and maintain strong, long-term relationships with hotel owners, restaurant managers, catering companies, and other HORECA clients.
• Conduct market research to understand industry trends, customer needs, and competitor activities.
• Present and promote the company’s products and services to potential clients through meetings, demonstrations, and events.
• Develop and implement strategic sales plans tailored to target markets.
• Collaborate with marketing to develop promotional campaigns and activities aimed at the HORECA sector.
• Negotiate contracts and terms of sale, ensuring profitability and customer satisfaction.
• Monitor and follow up on sales leads and opportunities to maximize conversion rates.
• Prepare sales proposals, reports, and forecasts for management review.
• Attend industry events, trade shows, and networking functions to increase visibility and generate leads.
• Coordinate with logistics and delivery teams to ensure seamless service delivery to clients.
• Keep accurate records of client interactions, sales activities, and market intelligence.

Qualifications:

• Proven at least 2 years’ experience in sales, business development, or account management within the HORECA industry.
• Strong networking and relationship-building skills.
• Excellent negotiation and communication skills.
• Ability to identify opportunities and develop strategic plans.
• Self-motivated, proactive, and results-oriented.
• Degree in Business Administration, Marketing, or a related field preferred.
• Proficiency in MS Office and CRM tools.

Submitting your application:

• If you are interested in this position, prepare the following:
  1. Job application letter
  2. Curriculum Vitae (CV)
  3. Copy of your academic documents
  4. Copy of your passport or ID

• How to apply: send all the required documents to our email address: recruiting@kivuchoice.com
• Submission Deadline: Thursday, 24^th July 2025.
• We will be reviewing and interviewing applications as per submissions.